Finding persons of interest on social media is not a trivial task and current approaches to people search are simplistic and based on collaborative filtering. There is a growing need to find people in a particular area of expertise, location, and/or business. IdentityMatch provides near real time retrieval of results from user searches.

IdentityMatch uses a combination of; - Statistical text analytics and advanced network analysis - Incorporate Twitter metrics such as followers/following ratio or number of retweets - Topic augmentation - Dynamic keyword relevancy - People search engines augmented with thematic clustering and recommendation algorithms - Cluster social media users based on area of expertise

Ability to find people in a particular area of expertise, location, and/or business in real time while managing the increasing volume of social media accounts.