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Type

Patent

Research Area

Information and Communication Technologies

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Yokie screengrab

Topics

Social Search News Realtime Social Media

Yokie

Audience Analytics for News

Overview
Yokie is a people-powered search & discovery engine that harnesses the social potential of millions of people on realtime social networks like Twitter, who have a habit of sharing 100s of millions of web links per day.
How It Works
Yokie listens to groups of people's public social status updates. It can do things like tell you what the most reputable stuff from tech people is, or what popular photos your friends have shared since you last logged in. It can even let news companies see what certain demographic audiences share with fine-grain features like location, interests and time. Yokie is fundamentally different to normal search engines. It's modern, IP protected, scalable and fast. It has even proven faster, more relevant and exclusive than current search technology
Benefits
It can make revenue from two streams - we allow news companies to access broader levels of analytics and querying of multiple demographic groups, with tiered pricing models. Our novel ad platform is a way both the company, and content creators to get paid too.
Protection
US Patent 12/846,154 filed on 29/07/2010 US patents 14/342,042 filed on 28/02/2014
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